FORD BRONCO
FULLY LOADED
Ford wanted to showcase the Bronco's range of off-road accessories.
Instead of your average product shoot, we tapped pro mountain biker Tyler McCaul, plussed up his vehicle and demonstrated exactly how wild you can get with a Fully Loaded Bronco.
Film directed by Tucker Philips
Stills shot by Neil Handloser
CREATIVE DIRECTION: REEF YOUNIS & DAN PETERS
ART LEAD: NICOLE DUNHAM SCHULTZ,
ART DIRECTORS: SABRINA SOMMER & JULIA MUELL
RESPONSIBILITIES // COPY LEAD / CREATIVE DEVELOPMENT