Ford Trucks
Born To Build
Cade Cunningham has put the Detroit Pistons on his back, flipping the freefalling franchise into conference contenders.
For Cade, there was no magical solution for this success, only the work ethic instilled by his Ford-driving dad, Keith.
In the buildup to the 2026 biggest games of Cade’s career, the 2026 NBA Playoffs, we rolled out the collab between two of Motor City's hardest-working families.
For his first tunnel walk of the playoffs, we made Cade a custom ‘Detroit Wasn’t Built In A Day’ letterman jacket.
CREATIVE DIRECTION: REEF YOUNIS & DAN PETERS
ART LEAD: ALICE CHIAPPPERINI
ART DIRECTION: JULIA MUELL
RESPONSIBILITIES // COPY LEAD / CREATIVE DEVELOPMENT / SOCIAL STRATEGY / INFLUENCER STRATEGY