TESLAA DRIVES A FORD
FORD ELECTRIC
When Michigan kid Isaac TeSlaa was drafted by the Detroit Lions, we knew there was an opportunity to have some fun with an EV rival.
After the rookie snagged two electric one-handed catches in his first two NFL games, there was no time to waste.
I was asked to write about this campaign for Muse by Clios.
Following Isaac’s viral catches, we activated at the next Lions home game, with a real-time shoot before kickoff and stadium takeover.
After the success of the original collab, we plugged a throwing machine into Isaac’s F-150 Lighting and tested his capability in a round of Can TeSlaa Catch It?
Directed by Cooper Gunn Davis
CREATIVE DIRECTION: REEF YOUNIS & DAN PETERS
ART LEAD: NICOLE SCHULTZ
RESPONSIBILITIES // COPY LEAD / CREATIVE DEVELOPMENT / SOCIAL STRATEGY / INFLUENCER STRATEGY