PURE GOLD
MALUMA FEAT. THE SUN
Michelob ULTRA Pure Gold is now brewed with 100% solar electricity.
To celebrate, we asked reggaeton icon Maluma to collaborate with the biggest star of them all: The Sun.
Using NASA’s recordings of the sun, Papi Juancho created a summer hit that launched Pure Gold into the music charts.
We dropped Pure Gold’s solar news along with the song on Earth Day via
Michelob ULTRA and Maluma’s social channels.
CREATIVE DIRECTION: MATT MULVEY & CHRISTINE SANTORA
ART DIRECTION: GRANT MASON
RESPONSIBILITIES // CREATIVE DEVELOPMENT / COPYWRITING / INFLUENCER STRATEGY / SOCIAL STRATEGY