MICHELOB ULTRA
PREMIUM PRODUCT
A ‘Superior’ Light Beer needs the identity to match.
Michelob asked us to evolve their look, feel and voice, creating a more elevated brand ID, positioning ULTRA as the premium choice for health-conscious beer drinkers.
Lunging
Sweat
Routine
Process
A series of social bumpers helped us to target specific sports and stay relevant at timely moments.
Basketball
Tennis
Golf
HIIT
CREATIVE DIRECTION: MATT MULVEY & CHRISTINE SANTORA
ART DIRECTION: GRANT MASON
RESPONSIBILITIES // CREATIVE DEVELOPMENT / COPYWRITING