McDONALD’S
BIG MAC SAUCE x EVERYTHING
After 55 years inside an iconic sandwich, McDonald’s unleashed Big Mac Sauce on its own.
We saw this as the perfect opportunity to have fun with the proliferation of brand collaborations and
turn everything into a Big Mac collab.
On Twitter, we let fans go wild and turned their suggestions into a Big Mac Sauce collaboration.
CREATIVE DIRECTION: MIKE VITIELLO & COURTNEY O’DONNELL
ART DIRECTION: MIKE DEVINE
COMMUNITY MANAGEMENT: JADE SMITH
RESPONSIBILITIES // CREATIVE DEVELOPMENT / COPYWRITING / SOCIAL STRATEGY