sPRITE
THE GINGER COLLECTION
Sprite Ginger is original Sprite re-invented.
To launch this new classic flavor, we commissioned nine young creators to re-invent classic items.
We then dropped their capsule collection alongside Sprite’s brand new Ginger hit.
The Ginger Collection creators: Blu-Boy, Banana Papaya, Euphoric Supply, Barbara Rego, Elan Watson, Austin Tyler, Dorothy Lawes and Ryder Brooks.
They all joined us for the collection launch at Extra Butter in NYC.
The accompanying TV ad was directed by Henry Schofield.
CREATIVE DIRECTION: CHRISTINE SANTORA & GARY VAN DZURA
ART DIRECTION: MEREDITH MARINO
RESPONSIBILITIES // CREATIVE DEVELOPMENT / COPYWRITING