LYFT
STAYCATION DESTINATIONS
Summer in New York is a conundrum.
There’s a wealth of attractions at your fingertips, but the subway is 150 degrees.
To coax New Yorkers out of their neighborhoods, we reminded them that even the most hard to reach destinations are only an air-conditioned Lyft away.
Our three illustrators, Steve Harrington, Mike Parry and Andrew Rae brought each attraction to life in their own style.
The media buy was focused on street level locations, allowing viewers to take in the detail.
CREATIVE DIRECTION: STUART JENNINGS & ERIC HELIN
ART DIRECTION: ALISON JOSEPH
RESPONSIBILITIES // CREATIVE DEVELOPMENT / COPYWRITING