EQUINOX
Crafting and maintaining the online persona for a gym with a provocative point of view was a dream assignment for this budding social strategist turned creative.
Equinox’s "It's Not For Everyone" ethos allowed us to mix elevated fitness content with a smart and witty tone.
Here’s a selection of the work:
12 RULES
When an EQX trainer published their ‘12 Rules of Nutrition,' we flipped it into premium lifestyle content for the club’s fitness-hungry members.
Art Direction:ALISON JOSEPH
Photography: KRISTIN GLADNEY
GOLD RUSH
As part of the Commit To Something campaign, we challenged fitness fanatics to put their bodies on the line for the ultimate prize, an Equinox Gold Membership card.
Creative Direction: SEAN McLAUGHLIN & JOHN PARKER
Art Direction: ALISON JOSEPH
POWERED BY PRIDE
Equinox is powered by their proud LGBTQA+ membership.
To honor this, we hosted a series of unique fusion classes, bringing multiple disciplines together to showcase the power of diversity.
Creative Direction: SEAN McLAUGHLIN & JOHN PARKER
Art Direction: ALISON JOSEPH